Balloon Universe
Balloon Universe is a beautifully crafted Shopify-based e-commerce store that offers a vibrant range of balloon bouquets for every occasion.
What's in this case study
An in-depth look at the design process from research to final delivery
The Brief
Understanding the problem space, user frustrations, and project goals for the healthcare platform redesign.
Research & Discovery
User interviews, competitive analysis, and workflow mapping to uncover pain points and opportunities.
Design Process
Ideation, wireframing, prototyping, and user testing iterations that shaped the final solution.
Final Design
The complete redesigned interface including dashboard, components, and mobile experience.
Applications
How the design system was applied across desktop, tablet, and mobile platforms.
Client Testimonial
Feedback from stakeholders and measurable impact on healthcare professionals' daily work.
The Brief
Balloon Universe is a balloon store working on a hybrid model. They approached us with a problem to increase their reach online working in a hybrid model with their offline stores as well. They had no platform previously and trusted Datapulse Technologies to be of service to this mission of theirs. The brand struggled with the absence of an online identity, branding & outreach to a wider audience which resulted in their business not performing at the peak of its potential.
Research & Discovery
We conducted extensive user research & competitor study including 5+ businesses of similar niche with stakeholders, normal clients, and e-commerce stores across different specialties. We shadowed the competitor businesses during their daily workflows to understand pain points in real contexts.
Our competitive analysis revealed that while other balloon selling platforms had modern interfaces, none had truly solved the complexity problem in user workflows. This presented an opportunity to differentiate through superior UX, brand identity & online presence.
Competitive Platform - Balloon Store
Competitor Platform - Balloon Street
Design Process
Ideation & Wireframing
We started with rapid sketching sessions, exploring dozens of different approaches to streamline the most common workflows. Low-fidelity wireframes allowed us to quickly test concepts with users before investing in high-fidelity designs.
Initial concept sketches
Logo iterations
Design System Development
We built a comprehensive design system from the ground up, including 100+ reusable components, color palette optimized for medical displays, typography scale for hierarchy, and iconography designed for quick recognition under pressure.
Color system and palette
High-Fidelity Prototyping
We created interactive prototypes with realistic data and flows, allowing us to conduct usability testing before development. Multiple rounds of testing and iteration ensured every interaction was intuitive and efficient.
Final Screens
Final Logo
Final Design
Home Page
Design in Action
Results & Impact
Page Load Time
1.2s
↑ 85% faster
Mobile Conversions
+145%
↑ vs. previous year
Uptime
99.9%
↑ Zero downtime
Dev Speed
3x faster
↑ Feature delivery
Client Testimonial
“"The transformation has been remarkable. Customers rave about the seamless online experience and the convenience of ordering custom balloon arrangements. We've seen a significant increase in online sales and a boost in brand visibility. The team's creativity and attention to detail truly captured the essence of Balloon Universe."”
Dr. Sarah Mitchell
Chief Medical Officer, MediConnect Health
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